Our Vision
To be number one choice for home buyers and investors by providing easier and faster mortgage finance services that give us a leading competitive edge in the Egyptian and Arab market and maintaining high corporate standards.
Our Mission
Assist our customers to achieve their ownership goals by providing superior quality service that goes beyond their expectations. As well as respecting our customers’ requirements and deliver the perfect service in a timely manner, ensuring that our customers are given the best value for time and money.
Values
Innovation
We believe that our ingenuity is our point of differentiation. That’s why we plan to maintain a dynamic and sustainable innovation culture giving it time, energy and dedication.
Integrity
We are being honest, giving reliable financial advice to our customers. Truthfulness and accuracy will always be the core of all our actions.
Flexibility
We understand the value of time value thus strives to be flexible, trying new ways of doing things to maintain speed and improve every day.
Excellence
We strive for outstanding performance, we believe in what we are doing and that our customers deserve the persistent commitment to betterment our services and deliver the best.